“These economics create competence traps for media incumbents in a 2.0 world: since attention is now relatively scarce, economic advantage flows to whichever players can allocate attention, not production, most efficiently. That is, to try and make sure, wherever possible, each viewer, listener, or reader is consuming media where, when, and how they derive the most value from doing so ….
How can incumbents and new entrants alike compete in a world of increasingly scarce attention? What strategies dominate the new economics of attention scarcity?”
–Umair Haque
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“Google’s advertising business was founded on the core principle that advertising should deliver the right information to the right person at the right time.”
–Susan Wojcicki, Google VP, Product Management
[...] trick [will be] showing the [right media/advertisement/content] at the right time. [The Memex] can do that [...]
[...] The Memex = the Noosphere = the graphed knowledge web changes media changes advertising changes markets changes [...]