“‘Everybody thinks we’re building operating systems, PCs and browsers. They clearly don’t get it,’ he says. So where does Google want to go? ‘Look at MySpace,’ he says cryptically. ‘Very interesting.’”
–Eric Schmidt, March 2006
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“Or maybe, search could analyze my social graph and realize that one of my friends works at LF, that I saw that friend this weekend, and that in that context “LF” refers to her place of employment. Algorithmic analysis of the user’s social graph to further refine a query or disambiguate it could prove very useful in the future ..
There’s a lot of expertise, knowledge, and context in users’ social graphs, so putting tools in place to make “friend-augmented” search easy could make search more efficient and more relevant ..
So what’s our straightforward definition of the ideal search engine? Your best friend with instant access to all the world’s facts and a photographic memory of everything you’ve seen and know. That search engine could tailor answers to you based on your preferences, your existing knowledge and the best available information; it could ask for clarification and present the answers in whatever setting or media worked best.”
–Marissa Mayer, September 2008
